Brand Monitoring

What is Brand Monitoring?

Brand monitoring in cybersecurity involves scanning for domains that resemble your organization's name or trademarks. Attackers register lookalike domains (typosquatting, homoglyph attacks) to create convincing phishing pages. Automated brand monitoring uses domain permutation algorithms to generate possible lookalike domains, checks DNS and HTTP responses, and alerts when suspicious registrations are found. Early detection allows organizations to issue takedown requests before customers are affected.