FortWatch

Lookalike Domain

A domain registered to resemble a legitimate organization's domain, typically used for phishing or brand impersonation.

Glossary

What is Lookalike Domain?

What is Lookalike Domain?

Lookalike domains (also called typosquatting or homoglyph domains) are registered by attackers to mimic legitimate domains. Techniques include character substitution (g00gle.com), character omission (gogle.com), adjacent key typos (googke.com), and internationalized domain names with similar-looking Unicode characters. These domains are used to create convincing phishing pages, intercept mistyped URLs, or impersonate brands. Monitoring for lookalike domain registrations is a key part of brand protection.

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